With increased importance being given to access to financial services for all sections of soci-economic groups, financial inclusion has gained steady importance over the last few years.
Over the last decade we have worked with some of the largest insurance and financial organizations in the country to increase financial inclusion and awareness among the those who have not leveraged even the benefit of using even simple financial instruments like bank accounts.
We have designed viable strategic communication and training tools for building awareness and financial literacy coupled with behavior change. We also train organizations to start financial inclusion projects through innovative interventions.
We are currently developing various Interpersonal Communication tools and outreach communication models to build awareness and use of financial instruments and products in urban, semi-urban and rural areas across various socio-economic contexts.